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Cristian Ghiță

CX & Brand Design Consultant and Art Director based in Europe.

With over 15 years of professional experience in both corporate environments and independent settings, I have collaborated with renowned brands as well as smaller organizations and startups. My skillset spans across multiple design disciplines.

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2008 @Publicis Groupe

In-Store Brand Experience Specialist

  • Managed client-brand interactions, ensuring brand consistency across all touchpoints.

  • Built and optimized in-store brand experiences to support a high-conversion sales funnel.

  • Gathered customer insights to drive improvements in the in-store brand experience.

  • Trained brand representatives to maintain consistency in product presentation and engagement.

2010 @Tipo44 (Local Design Shop)

POSM Materials Designer

  • Designed a wide range of POSM materials, from printed displays to product islands for retail spaces.

  • Ensured all materials followed strict brand guidelines for consistency.

  • Worked with production teams to oversee projects from concept to installation.

  • Delivered successful campaigns for global brands, improving in-store visibility and engagement.

2012 @Freelancer

UI/UX/CX & Brand Designer

  • Collaborated with leading advertising and branding agencies on diverse projects, from brand activations to app design.

  • Provided end-to-end design services for a broad spectrum of clients, across various industries.

  • Gained valuable experience working alongside industry-leading designers and agencies known for their cutting-edge approaches.

  • Delivered creative solutions that enhanced customer experience and strengthened brand presence for high-profile brands.

2017 @Oracle

Internal Communications Sr. Designer

  • Developed on-brand materials to support internal communications and employee engagement initiatives.

  • Designed and executed employer branding campaigns to enhance corporate culture and attract top talent.

  • Created and maintained a gamification system to drive employee participation and motivation.

  • Collaborated with HR and leadership to ensure alignment between internal communication strategies and organizational goals.

2019 @888Holdings

Senior Brand & UX Designer

  • Ensured brand consistency across all materials within the B2C sales flow, supporting seamless customer experiences.

  • Designed, expanded, and maintained multiple design libraries to automate workflows and improve efficiency.

  • Conducted regular training sessions on design assets, guidelines, and library usage for cross-functional teams.

  • Mapped user flows within the sales funnel and developed cohesive user journeys to help boost conversion rates.

2021 @888Holdings / winner project

Art Director

  • Developed a cohesive brand aesthetic to ensure consistency across all touchpoints and channels.

  • Led team development and defined the design process to streamline creative workflows.

  • Simplified asset creation by implementing automated processes and design templates.

  • Collaborated with cross-functional teams to align brand visuals with strategic goals.

2022 @Freelancer

UX & Brand Design Consultant

  • Collaborated with various brands to shape their creative strategies and visual direction for both digital and physical spaces.

  • Provided CX consultancy for digital products, enhancing user experiences and customer satisfaction.

  • Partnered with established brands across multiple industries to deliver tailored design and strategy solutions.

  • Leveraged insights gained from 10+ years of industry experience to offer informed, high-impact brand and customer experience enhancements as a trusted   third-party provider.

2026 @Freelancer

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