Cristian Ghiță
CX & Brand Design Consultant and Art Director based in Europe.
My desire is to bring delight to the end user and ROI to the business.
Topics I : : design automation, AI, web3, CX, branding
let's talk
Fábrika de Energía
Creativ Interior
Sun Portal App
let's talk
Cristian Ghiță
CX & Brand Design Consultant and Art Director based in Europe.
With over 15 years of professional experience in both corporate environments and independent settings, I have collaborated with renowned brands as well as smaller organizations and startups. My skillset spans across multiple design disciplines.
In-Store Brand Experience Specialist
Managed client-brand interactions, ensuring brand consistency across all touchpoints.
Built and optimized in-store brand experiences to support a high-conversion sales funnel.
Gathered customer insights to drive improvements in the in-store brand experience.
Trained brand representatives to maintain consistency in product presentation and engagement.
POSM Materials Designer
Designed a wide range of POSM materials, from printed displays to product islands for retail spaces.
Ensured all materials followed strict brand guidelines for consistency.
Worked with production teams to oversee projects from concept to installation.
Delivered successful campaigns for global brands, improving in-store visibility and engagement.
UI/UX/CX & Brand Designer
Collaborated with leading advertising and branding agencies on diverse projects, from brand activations to app design.
Provided end-to-end design services for a broad spectrum of clients, across various industries.
Gained valuable experience working alongside industry-leading designers and agencies known for their cutting-edge approaches.
Delivered creative solutions that enhanced customer experience and strengthened brand presence for high-profile brands.
Internal Communications Sr. Designer
Developed on-brand materials to support internal communications and employee engagement initiatives.
Designed and executed employer branding campaigns to enhance corporate culture and attract top talent.
Created and maintained a gamification system to drive employee participation and motivation.
Collaborated with HR and leadership to ensure alignment between internal communication strategies and organizational goals.
Senior Brand & UX Designer
Ensured brand consistency across all materials within the B2C sales flow, supporting seamless customer experiences.
Designed, expanded, and maintained multiple design libraries to automate workflows and improve efficiency.
Conducted regular training sessions on design assets, guidelines, and library usage for cross-functional teams.
Mapped user flows within the sales funnel and developed cohesive user journeys to help boost conversion rates.
Art Director
Developed a cohesive brand aesthetic to ensure consistency across all touchpoints and channels.
Led team development and defined the design process to streamline creative workflows.
Simplified asset creation by implementing automated processes and design templates.
Collaborated with cross-functional teams to align brand visuals with strategic goals.
UX & Brand Design Consultant
Collaborated with various brands to shape their creative strategies and visual direction for both digital and physical spaces.
Provided CX consultancy for digital products, enhancing user experiences and customer satisfaction.
Partnered with established brands across multiple industries to deliver tailored design and strategy solutions.
Leveraged insights gained from 10+ years of industry experience to offer informed, high-impact brand and customer experience enhancements as a trusted third-party provider.
You’re all caught up!
Thanks for your time :)
