Fábrika de Energía, a supplement startup, sought to disrupt the market with vitamin-packed, freshly pressed fruit juices.
The mission? Create a powerful brand identity for their innovative, eco-friendly recharging concept.
Through focused brand workshops, the essence of Fábrika de Energía was distilled: simple, minimalist, powerful, energetic.
The approach? Let the product speak volumes through innovative design and strategic branding.
Powering up the visual identity by crafting a stylized power-core logo, and featuring the brand name abbreviation (FDE) at its center, embodying the brand's energy.
Transparent illustrations on the labels create negative space, letting the product shine.
The battery-inspired bottle design reinforces the energy-boosting concept. Not only that but high quality materials make it even more likely to be reused rather than discarded. The bottles come in 3 material options: BPA-free plastic, stainless steel and silica glass.
The wrap-around label, secured by a reusable sticker, promotes free brand awareness as consumers interact with the product.
The result? A refreshing, sustainable brand that captivated health-conscious consumers.
Fábrika de Energía, the "new kid on the block" in the crowded supplement market now has a cohesive, powerful brand identity. This design solution perfectly balances innovation, sustainability, and consumer appeal.
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